WTM London 2025 highlights global travel trends from slow tourism and culture to sustainability

World Travel Market London 2025 gathered over 5,000 exhibitors and 45,000 visitors at ExCel London. Event Director Chris Carter-Chapman highlighted rising demand for slow, experiential travel.

Greece promoted its “slow living” lifestyle, while France unveiled plans for the 2027 “Year of the Normans.” Egypt showcased the Grand Egyptian Museum, and Japan emphasised value and culinary diversity.

Sustainability was central, with destinations aiming to attract respectful, year-round travellers while ensuring lasting economic and environmental balance.