White House keeps tariff pressure on EU car industry

US President Donald Trump doesn’t appear willing to ease the pressure on German carmakers. The US executive order on reciprocal tariffs published just before 1 August stopped short of applying the 15% tariffs agreed by Trump and Commission president Ursula von der Leyen to US imports of EU vehicles.

Since 2 April, EU cars have been hit with 25% US tariffs under the section 232 of the US Trade Expansion Act, which allows the US president to restrict imports of goods threatening US national security.

The deal concluded last Sunday with President Ursula von der Leyen was meant to apply the 15% tariffs to EU cars, and to exempt certain strategic products such as aircraft from tariffs, but neither proviso appears in the executive order.

The executive order imposes a blanket 15% tariff on EU goods to apply from 8 August. Goods already in transit before that date will enjoy the previous tariff rate of 10% until 5 October, the US order says. Any attempt to circumvent these tariffs will be penalized with a 40% duty on the goods concerned, the order adds.

Despite the apparent omissions from the order, EU Trade Commissioner Maroš Šefčovič welcomed “the first results of the EU–US deal".

“This reinforces stability for businesses as well as trust in the transatlantic economy,” he said on X, adding: “EU exporters now benefit from a more competitive position.”

Šefčovič also said, however, that “the work continues”, referring to ongoing negotiations on a joint statement intended to formalise the political trade agreement reached on July 27.

Diverging narratives

The Commission and the US administration are struggling to agree on a joint text, and up to now have pushed diverging narratives on the deal.

Uncertainty remains over the fate of steel and aluminium, currently hit by 50% US tariffs, which, according to the Commission, are expected to soon be subject to lower tariff-rate quotas. Negotiations are also ongoing over a series of exemptions, as pressure mounts from the EU wine and spirits industry.

In a factsheet published on Monday, the US also claimed that the EU committed not to apply telecommunications network usage fees in an upcoming Digital Network Act, which is currently being disputed between EU telecom companies and US tech giants in Brussels.

On Thursday the Commission noted that a white paper on digital networks published in February 2024 assessed that imposing a network fee was “not a viable solution”. “Such an exemption would not apply to US company only,” a Commission spokesperson said.