OnlyFans takes $7.2bn from subscribers in 2024 as adult site booms

OnlyFans content generated billions of dollars for the site in 2024 as payments processed on the UK-based subscription platform, known for featuring adult content, hit $7.2bn (€6.16bn) in 2024.

As a comparison, Liechtenstein’s nominal GDP was $8.3bn in 2023, according to the World Bank.

The privately owned OnlyFans site collects its revenue by charging 20% on each fan payment, as it allows creators on the platform to share and monetise exclusive content, including adult videos.

The financial results showed a 9% increase in the platform's gross revenue in 2024, compared to the previous year, according to OnlyFans operator, London-based Fenix International Limited. 

The company’s net revenue came in at $1.4bn (€1.2bn), from $1.3bn the year before.

The total number of creator accounts, meanwhile, grew by 13% to 4,634,000, and the total number of fan accounts grew by 24% to 377,456,000. 

The net profit after tax was $520mn (€444.6m), following $485mn (€414.6mn) in 2023. The platform had no debt and no external financing in 2024, according to the report.

Keily Blair, CEO of OnlyFans, said: "In 2024, OnlyFans continued to grow its revenue and global user base. We expanded in new verticals, demonstrating the strength and potential of the platform across a wide range of genres.”

Although mostly known for its adult content, OnlyFans appears to be working on its reputation and tapping into mainstream audiences. Throughout 2024, the company entered into a number of sports partnerships as part of its diversification strategy, according to their report. OnlyFans is offering professional athletes and sporting organisations a platform to directly connect with fans.

After the 2024 results, OnlyFans paid a total of $701mn (€599mn) in dividends to its operator Fenix International Limited's shareholders. The firm's director, Leonid Radvinsky, is the sole owner of the content creator site. The Ukrainian-American businessman has received about $1.8bn (€1.54bn) from the platform since 2021, according to Bloomberg, citing financial filings by Fenix International Ltd.

Meanwhile, OnlyFans is reportedly exploring a sale at a potential valuation of $8bn (€6.84bn).