Tech giant Alibaba sees shares rise after CEO pledges AI spending lift

Shares in Alibaba rose around 9% in Hong Kong on Wednesday afternoon after CEO Eddie Wu said that he would lift the firm’s AI budget.

The e-commerce giant had already pledged to invest 380 billion yuan (€45bn) in AI-related infrastructure over the next three years, seeking to stay ahead as firms race to develop new models. Wu did not give details on the additional expenditure.

The pledge came as Wu was launching Alibaba’s most powerful AI model during a company conference in Hangzhou, China. The firm’s chief technology officer, Zhou Jingren, said that the Qwen3-Max model contains more than 1 trillion parameters. These are learnt values that determine how the system processes information and makes predictions.

In certain metrics, Alibaba claimed that its Qwen3-Max model outperformed rival offerings like Anthropic's Claude and DeepSeek-V3.1, citing third-party benchmarks.

“The industry’s development speed far exceeded what we expected, and the industry’s demand for AI infrastructure also far exceeded our anticipation,” Wu said on Wednesday. “We are actively proceeding with the 380 billion investment in AI infrastructure, and plan to add more.”

Stressing that Alibaba must push ahead, Wu estimated that total global investment in AI will exceed $4 trillion (€3.4tn) in the next five years. Chinese rivals such as Tencent and JD.com, as well as US tech firms, have invested heavily in AI over the past year.

Complicating Alibaba’s progress, however, are access restrictions on AI processors from Nvidia.

Last week, China’s internet regulator banned the country’s biggest tech firms from buying Nvidia’s artificial intelligence chips, according to the Financial Times.

The reported ban comes as China seeks to boost its homegrown chip industry and wean itself off dependence on the US.

In August, Chinese firms had previously been advised not to buy Nvidia’s H20, a chip designed specifically for China, with officials in Beijing warning of perceived security risks to national data and systems.

The warning arrived after the US lifted its own ban on the export of H20 chips to China, imposed in April amid a trade spat.