Eurovision Song Contest gets a brand new look to celebrate 70 years

To celebrate 70 years of being the world's largest live music event, the Eurovision Song Contest has revamped its brand identity with a new look, including fresh logos and a custom-made font.

The main logo, a hand-drawn script that was first introduced in 2004, and redesigned in 2014, has been simplified into a smooth, single marque, made from a custom-made typeface, named 'Singing Sans.'

The iconic Eurovision Song Contest heart, which the organisation says is "beating louder than ever," remains at the centre of the logo.

The 3D "Chameleon Heart" now incorporates 70 layers, one for each year of Eurovision, and symbolises the ability to "absorb cultural influences, music, and movement."

“The Eurovision Song Contest has always been about evolution - musical, cultural, and creative," Director of the Eurovision Song Contest, Martin Green, said in a statement.

"This refresh honours 70 amazing years while taking the brand forward to an exciting future. It’s bold, playful, and full of heart - just like the Contest itself," Green added.

The song contest will take place in Austria in 2026, after 24-year-old JJ (Johannes Pietsch) claimed first place with his pop-opera ballad 'Wasted Love.'

“You’ll start to see more of our new brand identity as we head towards next year’s Eurovision Song Contest and there’ll be more surprises," Green said.

However, the fresh new look has sparked criticism from some fans online, who called on the organisation to return back to the old design. One 'Eurofan' described it as the "biggest downgrade in the entire 70 years of Eurovision history."

The Eurovision Song Contest’s brand refresh has been created by the European Broadcasting Union (EBU) in collaboration with British branding studio PALS, who also worked on the brand strategy for Liverpool 2023.