Taylor Swift’s new cinema outing generates more than €12million in just 24 hours

With 10 days to go until the release of both Taylor Swift’s new album, ‘The Life of a Showgirl’ and her recently announced film, The Official Release Party of a Showgirl, Swifties are gearing up to make October all about TayTay.

The pop superstar's upcoming twelfth album - which follows her zeitgeist-dominating Eras Tour and last year’s release of ‘The Tortured Poets Department’ - has already become the most pre-saved album Countdown Page in Spotify history, and the 89-minute theatrical event follows Swift's Eras Tour concert film, which broke records when it hit cinemas in 2023.

Tickets for the new film are available to buy as of today and as per Deadline, The Official Release Party of a Showgirl has already grossed $15 million (€12.7m) in tickets in its first 24 hours of going on pre-sale.

The outlet also reports that the film’s sole weekend in cinemas (from Friday 3 October to Sunday 5 October) is estimated to gross somewhere between $30 million to $50 million (€25.4m to €42.3m). 

As impressive as these numbers are, they seem on point, as Taylor Swift: The Eras Tour became the highest-grossing concert movie of all time, with a reported gross of $267.1 million (€226.3m) worldwide. 

The Official Release Party of a Showgirl will see the premiere of the first music video from the album for ‘The Fate of Ophelia’, as well as behind-the-scenes footage from the shoot, lyric videos for other songs on the album and Swift’s “never-before-seen personal reflections” about those new songs.  

Countries including the UK, France, Ireland, Germany, Austria, Belgium, the Netherlands, Luxembourg, Sweden, Norway, Finland and Denmark will be treated to the cinematic event – with tickets currently on sale.  

Sharing the news on Instagram, Swift wrote that “dancing is optional but very much encouraged.”

Swift has described her new LP as “the record I’ve been wanting to make for a very long time” and confirmed that the project focuses on “what was going on behind the scenes in my inner life” during the record-breaking Eras Tour.   

'The Life of a Showgirl' comes out on 3 October.