K-pop diplomacy goes full throttle as South Korea hosts APEC summit

Recently back from military service, BTS's leader RM made history by becoming the first K-pop idol to give a keynote address at an APEC CEO summit in South Korea, calling on global leaders to support culture and embrace diversity. Coming four years after the band were invited to speak at the UN General Assembly, it was the latest display of Seoul's soft-power diplomacy, capitalising on K-pop's phenomenal global success.