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The study, published by online food delivery company Foodora, included data from Austria, Czechia, Hungary, Finland, Norway and Sweden.

The survey revealed that sushi, for instance, has experienced the fastest-growing demand for food delivery in Stockholm and Helsinki. In Oslo, delivery orders for sushi increased by nearly 14% in 2024 compared to 2023.

It also highlighted that, surprisingly, suburbs have overtaken city centres as the primary destinations for delivered food. Some outer districts around Budapest or Prague, for instance, spent up to 20% more than the average in the inner city.

The study also reported an increase in grocery deliveries, with consumers filling their delivery baskets with fruit, vegetables, dairy, and other items like personal care products.

In 2024, deliveries of fruit and vegetables grew by 15.7% in Stockholm, and by almost 69% in Oslo, while demand for essential groceries increased by up to 15% in Budapest and Prague.

Central to everyday lives

The study's authors underline that, in terms of food delivery, they see a shift "from convenience to consistency."

"Convenience is no longer just about getting something quick. It’s about social fabric, identity, and changing definitions of comfort."

They conclude that the rising influence of suburban families, the growing demand for global cuisine, and the renewed focus on everyday essentials are making delivery a "central part of people’s lives."

The report further explains that fast delivery of everyday items—which it labels as "quick commerce"—is no longer just about snacks and last-minute cravings; "it is becoming part of people's daily routines."

In this regard, the study claims that "non-food categories" like "erotic product" and personal care items continue to reach new heights, particularly in cities like Prague, Oslo and Budapest; European capitals, the study concludes, where "curated, higher-margin baskets reflect evolving household needs."