PETA UK asks Led Zeppelin frontman Robert Plant to change his name to ‘Robert Plant Wool’

Animals rights organization PETA UK is asking iconic Led Zeppelin frontman Robert Plant to temporarily change his name to Robert Plant Wool.

The request precedes Plant Wool Month, which lasts through November and raises awareness for plant alternatives to sheep’s wool.

“Plant Wool Month celebrates animal-free and plastic-free yarns that promote sustainable fashion while lowering greenhouse gas emissions, and protecting the animals with whom we share this precious planet,” PETA UK Vice President of Programmes Elisa Allen said in an online press release. “PETA is asking Robert Plant to sing the praises of plant wool with a temporary name change that reminds everyone that nothing compares to soft, natural, and eco-friendly plant wool.”

In a letter sent to Plant, PETA UK noted his short-term name change “would help highlight the impressive array of cruelty-free, sustainable plant wools and the innovative designers using them.”

“It would also let those stocking their winter wardrobes know that there are dozens of 100% animal- and plastic-free fibres to keep them cosy, without harming a hair on a sheep’s head.”

The organisation even referenced some of Plant’s work with Led Zeppelin.

“While your song Kashmir is rightly celebrated as a masterpiece, cashmere is a different story. It comes from sensitive goats who scream in pain as their fleece is ripped from their bodies,” PETA UK wrote in the letter. “Changing your name for the month would help showcase the array of plant wools - made from cotton, linen, hemp, orange waste, lavender flowers, soy, nettles, and more. These wools are all soft and warm, and best of all, they are a simple but effective way to make a difference for animals every time we get dressed in the morning.”

Plant, 77, was the lead singer and lyricist of Led Zeppelin from its founding in 1968 until the band’s breakup in 1980.

He has yet to comment on the bold yet temporarily rebrand request – or whether he’d consider ‘Whole Lotta Wool’ and ‘Good Times Wool Times’ as alternative Led Zep song titles during November.

Visit here for more information about Plant Wool Month and conscious consumerism.